A Better Business Paradigm.

January 22, 2020

A better business paradigm.

For-Purpose logo design

For-Purpose is a public benefit corporation founded by Josh McManus after 23 years of intensive study on making the world work for the most people possible. The company exists to equip people, build places, and create companies that strengthen humanity’s immune system.

For-Purpose seeks to help clients merge market imperatives and moral purposes. Their practical toolkit is designed to help companies, communities and leaders work toward a more just, resilient, and equitable world.

For-Purpose Founder Josh McManus tasked Widgets & Stone with creating a logo that could work as a registration or certification mark in conjunction with other company’s logos – like the ® or B-Corp symbols. Our design team came up with an efficient and minimal solution that works nicely in all kinds of applications.

Creative Direction: Paul Rustand; Design Direction: Matt Greenwell; Design: Brad Dicharry.

Email & Social Media Campaigns

January 18, 2020

Designed Email & Social Media Campaigns

Get the most out of your digital marketing

In today’s world, digital communication is essential. And digital communication that is clear, concise and eye-catching is communication that is effective. Our team works to capture the essence of your brand in your digital communications – whether online advertising, email campaigns or social media.

We help you know when and what to post and send, ever focused on developing your brand’s voice. Having worked with large international corporations and small locally owned businesses, we understand how to connect with your audience effectively.

A Family Logos

January 6, 2020

A Family of Logos

Market South Eatery Logos

The Monen Family Restaurant Group opened a new food hall in Chattanooga, TN in 2019 with six different eatery concepts built around a brewery. Widgets & Stone was pleased to help with logos and identities for the food hall (Market South) and five of the concepts: Slow Rise (Roman-style pizza “al taglio”), Chow Main (Asian fusion), Grand Trunk Railroad (Indian), Eggman Bagelry and a rotating R&D Test Kitchen for a wide variety of cooks.

The Monen’s creativity shines through the great variety of their eateries, and our logo work helps to reflect that diversity. Each concept has its own personality and style.

Creative Direction: Paul Rustand; Design: Athene Ruiz, John Le, Mark Slawson, Travis Hitchcock.

Happy Campers Indeed

December 28, 2019

Happy Campers

Camp Vesper Point Web Redesign

Vesper Point is a Summer Camp for boys and girls (and conference center) located on Lake Chickamauga in Soddy Daisy, Tennessee, surrounded by thickly wooded hardwood forests. While Vesper Point camps are new and exciting every year, their web site was years old and in need of a refresher.

Widgets & Stone helped bring the vibrant camp to life on the new site design through the camp’s diverse photography and lively videos. Our team simplified the design to work just as easily on smart phones and tablets as it does on a desktop or a laptop. We also made sure it integrated with other applications necessary for camper registration and release forms. On top of that, we built it onto a platform that was easy for the camp to use and update!

The result is a site sure to make everyone a happy camper.

Click on images for a larger view.

Visit Camp Versperpoint’s site by clicking here.

Design Direction: Liz Tapp; Design: Athene Ruiz, Liz Tapp. Photography: Various sources, provided by client.

You Dream It, We Build It

December 13, 2019

You dream it, we build it

Stribling & Company Identity + Web

Strib Stribling is the experienced guide for the unforgettable trip that you didn’t know you needed. Whether it’s fly fishing in Patagonia, hunting for quail in South Georgia, or trekking the Himalayas in Tibet, Strib has the know-how to craft the perfect adventure tailored for you.

We helped with naming, then created a logo and brand identity for Stribling & Company, along with helping to write and build a one page web site. We can’t wait to hear stories from all the once-in-a-lifetime trips Strib has lined up for next year.

Creative Direction: Paul Rustand; Design Direction: Liz Tapp; Design: John Le, Stephanie Fast; Writing: Jacob Biba; Photo/Video: Various stock.

https://www.striblingandcompany.com

Living La Vida Local

November 26, 2019

Living La Vida Local

Brand design for Localito 191

In 2011 Rob Gentry, owner of The Blue Plate (Chattanooga’s metropolitan diner), transformed part of his restaurant into a hard working bar, Local 191. But in 2019 Rob decided to spice things up with a pop-up restaurant concept showcasing Mexican food. Local 191 transformed into Localito 191.

Widgets & Stone created brand designs based on the interior decor designed by Stray Dog owners, Billy and Jane Pritchard. The design team also contributed mural and window art for the interiors. Advertising, print and web designs followed.

Localito 191 closed at the end of February, 2021 with Rob’s two other venues, The Blue Plate and ROBAR — due to several factors. Rob would open Hello Monty in late 2022 with his brother, Clay.

Creative Director: Paul Rustand; Designers: Travis Hitchcock, Stephanie Fast, Athene Ruiz, Liz Tapp; Photography: Graham Yelton.

Hand Made

November 21, 2019

Uma

Identity design

A recent logo and packaging design for uma ceramics, creators of unique wheel-thrown mugs for use during your morning reflection, or for anytime you need to slow down and give yourself a moment.

Designer Travis Hitchcock and Design Director Liz Tapp worked closely with uma founder Mapi Ormachea to develop the brand – a neutral, tranquil, subtly feminine textural pattern and palette, paired with a bolder logo and “potters mark” – all meant to relay the reflection and contemplativeness the brand hopes to encourage with its vessels.

Uma mugs are officially available to order – visit umaceramics.com to get yours!

In Good Company

October 4, 2019

In Good Company

CSCo Web Site & Video

Chattanooga Shoe Co. needed a custom retail site that could both convey their curated expertise on comfort-focused, imported footwear (typically from Spain, Portugal & Italy) for the fashion-conscious consumer, and create a unique and easy shopping experience for the user.

Widgets’ Liz Tapp (Design Direction) and John Le (Designer) designed and built the site over a series of immersive creative sessions with the Chattanooga Shoe Co. team. Liz and John also created, shot and edited a video for the header of the site, starring model Hannah. Collaborating with photographer Graham Yelton to catalog CSCo’s fall collection was an amazing experience.

Design Direction: Liz Tapp; Design: Liz Tapp, John Le; Photography: Dotson Commercial; Video: John Le.

Shoe Styling

October 2, 2019

Chattanooga Shoe Co. Photography

Chattanooga Shoe Co. enlisted us to art direct their fall collection photography for their new e-commerce site and upcoming print + social needs. Widgets concepted a day-long shoot across multiple venues and locations.

The goal: to convey the casual yet fashion-conscious comfort Chattanooga Shoe Co. so expertly curates. Our models made it an easy job (despite the 95 degree heat!).

Collaborating with photographer Graham Yelton to capture the fall collection was a dream.

Photograpy: Graham Yelton
Art Direction, Producer: Liz Tapp
Location Scout: Liz Tapp, John Le
Styling: Chattanooga Shoe Co.
Models: Alizbeth Baker, Briana Garza, Hannah Grace Howard, Mary Beth Torgerson

All in the Family

September 17, 2019

All in the Family

Monen Family Restaurant Group’s family of web sites

The Monen Family Restaurant Group owns ten restaurants and one brewery. Having grown organically over the years, the company had many different web sites on many different web platforms. As they launched their newest endeavor, Market South, a “food hall” with four restaurants, a café and a brewery, they wanted to create separate web sites for each entity.

Widgets & Stone created a structure to unify all the sites while still allowing each brand to have its own look and feel. Having designed many of the identities as well, the Widgets team was able to quickly translate them to responsive web designs.

The results are a family of web sites that celebrate unity in diversity.

Creative Direction: Paul Rustand; Design Direction: Liz Tapp; Design & Development: Liz Tapp, Athene Ruiz, Mark Slawson, Travis Hitchcock, John Le; Photography: Dotson Commercial; Writing: Zach Plating.

A Decade of Design

September 4, 2019

A Decade of Design

Chattanooga FC’s Tenth Year

Widgets & Stone designs the uniforms for the Chattanooga Football Club as it celebrates its tenth anniversary.

Taking cues from what had come before (2009-2015, 2016, 2017 and 2018), the team created designs in the classic navy and sky while adding the safety orange for the goalie kit. Drawing inspiration from partners/sponsors VW and vfl Wolfsburg, the designers created subtle textural patterns forming an X – the Roman numeral for 10 – to honor the decade long history of the club.

Silicone badges add depth and quality to uniforms, bringing a degree of professionalism as the club enters the ranks of professional soccer this season.

Creative Direction: Paul Rustand; Design: Travis Hitchcock; Production: Inaria; Photography: Inaria.

Inside AND Outside the Box

August 21, 2019

Inside AND Outside the Box

Adhesive Squares micro-site

Adhesive Squares™ brand adhesives is a double-sided tape made with pressure-sensitive adhesives available in many sizes, thicknesses, and tack levels.

Adhesive Squares came to Widgets to design and code a landing page that could educate e-commerce clients on their product capabilities and advantages. Designer Travis Hitchcock created custom narrative illustrations for the page to make the educational aspect as engaging as possible!

Visit https://www.ecommerce.adhesivesquares.com/ and see the page in action.

Inhabit

July 9, 2019

Inhabit

EF Contract Neocon Showroom 2019

EF Contract’s new products and showroom were inspired by the layers of the city.

“Driven by the people who call it home and visitors alike, the city never sleeps—its layers, new and old, molded by the institutions, the artists, and the innovators. We’re charmed by the city’s grit, that on second glance is beauty.
It’s the taste of a craft brew, the song of a guitar that echoes from a local stage, the peeling posters lining the walls of an alleyway. This is what inspired us to step back and realize—how it’s the collective people inhabiting each city, adding these elements day by day, that slowly build a city’s unique texture, layer upon layer.”

Collaborating with EF Contract’s Susan Curtis, Widgets & Stone designed a simple and striking showroom.

Creative Direction: Paul Rustand; Design Direction and Design: Liz Tapp, Mark Slawson; Writing: Jacob Biba; Photography: Grant Williams; Print production: Adams Litho; Installation and fabrication: Range Projects.

Here When You Need Us Most

April 26, 2019

Here when you need us most

Alleo Brand Identity

Hospice of Chattanooga has had a long and strong history providing patients and their loved ones a full spectrum of compassionate care. Over the past couple years the organization has grown – in addition to hospice and palliative care, they now also offer pediatric and perinatal programs for children facing life-limiting illness.

The board and leadership of Hospice of Chattanooga has also been expanding the nonprofit family of service organizations in Tennessee, Georgia and North Carolina. With this growth, Hospice of Chattanooga found it needed a new brand system to unite its variety of organizations and services.

Widgets & Stone worked closely with the leadership team to create Alleo Health System, the umbrella brand for all the organizations. A new logo and complete identity system was put into place to unify the different services and locations across the southeast.

Web, advertising, signage, business stationery systems, videos and more have been part of the complete rebrand.

Creative Direction: Paul Rustand; Design Direction: Liz Tapp; Design: Travis Hitchcock, Mark Slawson, Athene Ruiz, John Le, Ben Dicks; Writing: Jacob Biba; Photography: Dotson Commercial.

Networking Magic

April 17, 2019

Network Transport

Web site design

Network Transport offers truckload, less-than-truckload, and intermodal transportation services, along with warehousing for customers of all types. As an asset-based operation they have a competitive advantage in the industry. Not only do they manage and maintain their equipment, they also have a vast network of over 15,000 qualified local, regional, and national carrier partners.

Network Transport saw impressive growth as a company due to the excellent quality of their service – but their web site was not reflecting that quality to customers. Widgets & Stone designed a beautifully simple site that presents the Network Transport brand in manner that reflects their expertise and service.

Creative Direction: Paul Rustand; Designer: Athene Ruiz; Writing: Jacob Biba.

ENJOY

April 17, 2019

ENJOY

Blue Plate / Local 191 shuttle wrap

Widgets & Stone has been working with Chattanooga’s metropolitan diner, The Blue Plate, for over a decade. The design team also helped develop the bar brand that grew out of the Blue Plate space in 2012: Local 191.

As part of brand development, the design team has been involved in marketing efforts like billboards, advertisements, social media and email design. For fall of 2018 the Blue Plate and 191 experimented with a bus wrap on downtown Chattanooga’s free electric shuttle service.

The designs celebrate the personalities of each brand while still working together to create a cohesive wrap.

Creative Direction: Paul Rustand; Design: Travis Hitchcock.

Going Where the Need Is

April 10, 2019

Clínica Médicos Identity

Caring for the health of underserved communities

Clínica Médicos provides bilingual medical services blending patient care, urgent care, and obstetrics with public health, community service, and education especially focusing on Chattanooga’s underserved Latino population.

Drawing inspiration from the vibrant colors seen in Central and South America, Widgets & Stone created an identity that is warm and welcoming as well as professional and capable. Other brand materials and a straightforward Squarespace web site present the clinic consistently and positively.

The Widgets & Stone team was honored to be a able to help Dr. Kelly Arnold in starting this important endeavor, will continue to support the clinic going forward.

Creative Direction: Paul Rustand; Design: Travis Hitchcock; Writing: Caleb Ludwick; Photography: David Andrews.

History in the Re-Making

April 9, 2019

History in the Re-Making

Logo for Healy & Co.

Healy & Company, LLC is a boutique commercial brokerage firm with a national reach based in Chattanooga, TN. With deep roots within the community, (since 2002), Healy & Company has been among the top producers in the region in commercial transactions.

Widgets & Stone redesigned the Healy & Co web site in early 2018. When the company decided to shift away from its main identity being associated with SVN, owner John Healy asked the team at Widgets to create a logo with a sense of heritage and history. The team created a unique look that is sure to stand out in the competitive landscape of contemporary logo styles.

Designer Travis Hitchcock developed a vintage line rendering of the company’s offices and paired it with a customized version of the LHF Whistler typeface.

Creative Direction: Paul Rustand; Design: Travis Hitchcock.

Have a Seat

March 20, 2019

Have a Seat

Web site design

SeatMyTrucks is an advertising agency specializing in truck driver recruiting. They provide services like: Hiring Guidelines, Recruiter Compensation, Database Marketing, Tenstreet Use, Driver Pay, Onboarding Processes, and of course, Advertising Strategy.

Widgets & Stone created a straightforward and handsome web design to help the company launch.

Design Direction: Liz Tapp; Design: Travis Hitchcock; Writing: Jacob Biba.

Everywhere a Sign

March 9, 2019

Everywhere a Sign

Various signage designs and styles

Since 1995 we have been making durable brand designs. Part of a lasting identity is that it can adapt easily to all kinds of media and materials.

We work with owners, architects, interior designers and fabricators to create optimal solutions for sign needs. We have designed ADA compliant way finding systems, monument signs, displays/lit signs, neon signs, informational and direction signs and decorative signs.

Click on images to see larger view. Photo descriptions:

green|spaces recycled laser cut CorTen steel

2. The Blue Plate’s neon and backlit EAT sign

3. St. John’s Meeting Place bright red and gold painted entry

4. 2 North Shore sign system

5. Imbibe dimensional sign

6. The Social adhesive wall graphic

7. Custom lettering neon sign at Mannington’s Atlanta showroom

8. Wraparound dimensional sign for St. John’s Restaurant

9. Hunter Museum of American Art sign system

10. Miller Park sign of bent and cut painted metal