A Decade of Design

A Decade of Design

Chattanooga FC’s Tenth Year

Widgets & Stone designs the uniforms for the Chattanooga Football Club as it celebrates its tenth anniversary.

Taking cues from what had come before (2009-2015, 2016, 2017 and 2018), the team created designs in the classic navy and sky while adding the safety orange for the goalie kit. Drawing inspiration from partners/sponsors VW and vfl Wolfsburg, the designers created subtle textural patterns forming an X – the Roman numeral for 10 – to honor the decade long history of the club.

Silicone badges add depth and quality to uniforms, bringing a degree of professionalism as the club enters the ranks of professional soccer this season.

Creative Direction: Paul Rustand; Design: Travis Hitchcock; Production: Inaria; Photography: Inaria.

Blue is Back

Blue is Back

Chattanooga FC 2017 Kit Designs

For every single one of Chattanooga FC’s nine seasons, Widgets & Stone has designed the uniforms. Drawing on the traditions of more established clubs around the globe, Chattanooga FC Brand Director Paul Rustand established a pattern: cleaner and more conservative designs in navy and white for odd years, more unusual and experimental in sky and gold in even years.

2017 sees the club return to the founding color palette of an all-navy home kit and an all-white away kit. The collar design from 2015′s National Finalist team returns, but in the same color as the jersey. Strips of the sky and gold highlight colors run down each side and meet in the middle below the collar. The bright green goalkeeper kit is inspired by Chattanooga FC’s new partnership with vfl Wolfsburg – their home jersey was electric green this season.

Creative Direction: Paul Rustand; Design: Travis Hitchcock.

New (True) Colors

New (True) Colors

CFC Jerseys 2016

Widgets & Stone has been designing for the Chattanooga Football Club since its inception in 2009. For eight seasons the primary colors of the club have been sky, white and navy, with gold being a minor accent color. With inspiration from board member Tim Kelly, new jersey designs made the yellow gold the primary color for the 2016 season.

The new color combination was quite controversial, eliciting strong reactions from the club’s most ardent supporters, the Chattahooligans. While a great deal of social media expressed dislike or pure hatred for the new uniforms, sales went through the roof – selling almost four times the quantity of the previous best selling jerseys.

Creative Direction: Paul Rustand; Design: Travis Hitchcock, Amy Harmon and Brad Dicharry.