Hello Monty on the Corner

November 24, 2021

Hello Monty on the Corner

Signage & Graphics

We told you about helping our long time collaborator Rob Gentry as he and his brother Clay worked to start the new restaurant and bar, Hello Monty. The construction was completed and Hello Monty opened to the public in October of 2020. We also were able to help put some finishing touches on the beautiful building remodel Rob and Clay did with Tucker Build: the signs.

Designed to be a classic neighborhood joint, Rob and Clay wanted the signage to be minimal and to complement the building. Art Director Mark Walter expanded on Designer Travis Hitchcock’s stacked type logo and identity to make an elegant sign that took advantage of being on the corner. A bright “Hello” neon sign in the script from the logo lights the way to the slightly hidden location of the front door.

Inside the bar, Mark added a wall mural of a vintage map. While now known as Main Street, it used to be called Montgomery Avenue, and that was the inspiration for the name.

Creative Director: Paul Rustand; Art Director: Mark Walter; Designers: Mark Walter, Travis Hitchcock; Exterior Sign Production/Installation: Victory Signs; Wall Mural Production/Installation: Adams Litho.

The Blue Plate

March 18, 2020

Breakfast, Lunch and Dinner

The Blue Plate

Since 2006, Widgets & Stone has helped to develop creative design and marketing tools for Chattanooga’s metropolitan diner, The Blue Plate. As the restaurant has grown and changed over the years, so has the branding. Widgets & Stone has designed styles and messages for digital, print, photography, interior design and so much more.

Let our team help you with your restaurant project.

Creative Direction: Paul Rustand; Photography: Graham Yelton; Design: Travis Hitchcock, Liz Tapp, Athene Ruiz, Laura Michael.

Living La Vida Local

November 26, 2019

Living La Vida Local

Brand design for Localito 191

In 2011 Rob Gentry, owner of The Blue Plate (Chattanooga’s metropolitan diner), transformed part of his restaurant into a hard working bar, Local 191. But in 2019 Rob decided to spice things up with a pop-up restaurant concept showcasing Mexican food. Local 191 transformed into Localito 191.

Widgets & Stone created brand designs based on the interior decor designed by Stray Dog owners, Billy and Jane Pritchard. The design team also contributed mural and window art for the interiors. Advertising, print and web designs followed.

Localito 191 closed at the end of February, 2021 with Rob’s two other venues, The Blue Plate and ROBAR — due to several factors. Rob would open Hello Monty in late 2022 with his brother, Clay.

Creative Director: Paul Rustand; Designers: Travis Hitchcock, Stephanie Fast, Athene Ruiz, Liz Tapp; Photography: Graham Yelton.