No Matter What

No Matter What

CFC 2020 Jerseys

After a decade as a very successful amateur soccer team, in 2019 Chattanooga Football Club made history by becoming the first soccer team in the US to offer fans true ownership in the club. In 2020, the club made its debut as a professional soccer team in the newly formed National Independent Soccer Association (NISA).

Chattanooga FC partnered with soccer apparel legend Hummel for the first time, and Widgets & Stone helped to design kits for the twelfth season. This time the designers drew inspiration from Hummel’s iconic “chevron” symbol, using it both as a pattern and a highlight feature.

Creative Direction: Paul Rustand; Design: Travis Hitchcock.

A Decade of Design

A Decade of Design

Chattanooga FC’s Tenth Year

Widgets & Stone designs the uniforms for the Chattanooga Football Club as it celebrates its tenth anniversary.

Taking cues from what had come before (2009-2015, 2016, 2017 and 2018), the team created designs in the classic navy and sky while adding the safety orange for the goalie kit. Drawing inspiration from partners/sponsors VW and vfl Wolfsburg, the designers created subtle textural patterns forming an X – the Roman numeral for 10 – to honor the decade long history of the club.

Silicone badges add depth and quality to uniforms, bringing a degree of professionalism as the club enters the ranks of professional soccer this season.

Creative Direction: Paul Rustand; Design: Travis Hitchcock; Production: Inaria; Photography: Inaria.