To Wit

To Wit

Designs for Five Wits Brewery

In 2019 Nathan Michaels, Elliott Kehoe, Brian Harris and Mike & Taylor Monen launched a new brewery: Five Wits. The team brought brewing know-how from Colorado to add to the growing craft-brewing scene in Chattanooga.

The Five Wits identity and original packaging designs were created by Charleston designer Gil Shuler. But as the brewery opened in late 2019 and marketing needs grew, Five Wits turned to help from the local designers at Widgets & Stone.

Widgets & Stone built and expanded on the lively design styles Shuler established, then supplied much needed materials like sales sheets, product photography, web design, vehicle wraps and concept art.

Creative Direction: Paul Rustand; Design: Mark Slawson; Photography: John Le; Web Design: Mark Slawson, Liz Tapp.

All in the Family

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All in the Family

Monen Family Restaurant Group’s family of web sites

The Monen Family Restaurant Group owns ten restaurants and one brewery. Having grown organically over the years, the company had many different web sites on many different web platforms. As they launched their newest endeavor, Market South, a “food hall” with four restaurants, a café and a brewery, they wanted to create separate web sites for each entity.

Widgets & Stone created a structure to unify all the sites while still allowing each brand to have its own look and feel. Having designed many of the identities as well, the Widgets team was able to quickly translate them to responsive web designs.

The results are a family of web sites that celebrate unity in diversity.

Creative Direction: Paul Rustand; Design Direction: Liz Tapp; Design & Development: Liz Tapp, Athene Ruiz, Mark Slawson, Travis Hitchcock, John Le; Photography: Dotson Commercial; Writing: Zach Plating.