Going the Extra Mile

Going the Extra Mile

Reliance Partners Environmental Graphics

Reliance Partners helps provide trucking insurance for freight companies – whether they have just one truck or as many as a thousand. The company’s philosophy of going the extra mile for their customers is paying off in dividends and Reliance is growing. So much so that the company has moved into a much larger facility, building out a couple floors to make room for all their employees.

The architects and interior designers at Franklin Architects tapped us to create interior and environmental graphics to bring the Reliance brand to life in the new space. Working closely with COO Laura Ann Howell, our team created signs, window treatments, break room graphics, and “instagram-able scenes” throughout the office.

The end result goes the extra mile to reinforce the Reliance brand in the contemporary professional setting, while adding dynamic visuals to the decor.

Creative Direction: Paul Rustand; Design Direction: Liz Tapp; Design: Mark Walter.

The Future is Now

The Future is Now

Social media designs for Future Capital

Future Capital (by ProNvest) offers a suite of financial tools that takes the heavy lifting out of planning and investing for retirement by automating the day-to-day work of managing your retirement accounts. Their technology gives you access to institutional investment advice and management at a low cost.

While Widgets & Stone was helping develop designs and illustrations for an explainer video for ProNvest, we were also creating a graphic style that could easily move to their new brand: Future Capital.

The sharp and fresh illustrations we created paired perfectly with the expanded ProNvest / Future Capital color palette to create an inviting set of social graphics for the experienced members of the ProvNvest team to spread the word about their state-of-the-art account analysis tools.

Design Direction: Liz Tapp; Design: Liz Tapp and Travis Hitchcock; Illustration: Travis Hitchcock; Animation: Liz Tapp and Travis Hitchcock.

ProNvest Explainer Video

Working Hard to Make it Easy

ProNvest Explainer Video

Retirement accounts, money management, a diversified portfolio—these are daunting phrases that most people would prefer not to consider unless they absolutely have to. The world of investing is one that’s often seen as complicated and scary, and not many of us have the time or know-how to oversee any of our investments on a day-to-day basis.

Thankfully, ProNvest has been helping people for the last 20 years by taking the heavy lifting out of managing a retirement account. Their knowledgeable approach to the intricate arena of retirement planning was a breath of fresh air, and we relished the challenge of helping them tell that story to their clients in an informative manner via an animated explainer video.

The sharp and fresh illustrations we created paired with the expanded ProNvest color palette to create an inviting video detailing how the experienced members of the ProvNvest team utilize their state-of-the-art account analysis tools to ensure that your hard-earned money is allocated properly.

Learn more at: www.pronvest.com/ or watch the video above.

Art Direction: Liz Tapp; Copywriting: Andrew Schneider; Illustrations: Travis Hitchcock; Animation: John Le.

Inside AND Outside the Box

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Inside AND Outside the Box

Adhesive Squares micro-site

Adhesive Squares™ brand adhesives is a double-sided tape made with pressure-sensitive adhesives available in many sizes, thicknesses, and tack levels. 

Adhesive Squares came to Widgets to design and code a landing page that could educate e-commerce clients on their product capabilities and advantages. Designer Travis Hitchcock created custom narrative illustrations for the page to make the educational aspect as engaging as possible!

Visit https://www.ecommerce.adhesivesquares.com/ and see the page in action.

Sandwiches on the Southside

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Sandwiches on the Southside

Kenny’s Identity

Kenny Burnap (long time sous chef at St. John’s restaurant) has worked with Josh and Nancy Carter for many years. They teamed up to cross Market Street and open a new sandwich shop. Kenny combines his expertise in creating cured and artisan meats with fine dining flourishes to create delicious variations on sandwich classics.

Kenny’s Southside Sandwiches offers prime indoor and outdoor seating as well as online ordering in the heart of downtown Chattanooga. Starring Kenny’s house made meats and sides, the menu showcases the best of fresh, local ingredients from the area.

Widgets & Stone collaborated with Kenny and the Carters to create the identity design and necessary restaurant supplies. Widgets also helped to provide some design direction on the interiors and signage for the restaurant. Designer John Le created a series of custom illustrations for various applications.

Creative Direction: Paul Rustand; Design & Illustration: John Le.