ROBAR was a mid-century modern cocktail bar in downtown Chattanooga, opened by experienced restaurateur Rob Gentry in 2015. Inspired by Ted Saucier’s Bottoms Up cocktail book, Rob converted a small unused space behind The Blue Plate into a cozy bar space. Designed by Revival Chattanooga, the space evoked the glamour of a 1950s lounge with an emphasis on intimate ambiance and refined aesthetics.
Our goal was to create a distinctive identity for the bar that offered both sophistication and comfort, capturing the essence of mid-century elegance while appealing to a modern, yet older, audience.
The design solution embraced 1950s design elements—reflecting the brass accents, velvet drapery, and rich textures—to create a warm, nostalgic atmosphere.
The layout fostered intimacy, with dim lighting and plush seating to encourage conversation and lingered visits. Everything from the custom cocktail menu to the curated playlist reinforced a private and intimate “speakeasy” feel, tying the visual design into a holistic experience.
ROBAR quickly became a local favorite, praised for both its visual identity and elevated guest experience. Though it closed in 2021, it left a notable impact on Chattanooga’s cocktail culture, remembered for its unique blend of design sophistication and hospitality.
Creative Direction: Paul Rustand; Design: Travis Hitchcock, Mark Slawson; Photography: Graham Yelton.