RockPoint Bank Brand Identity

“Our City Deserves a Local Bank”

RockPoint Bank Brand Identity

The founders and shareholders of RockPoint Bank believe it will fill the void left by the disappearance of truly local Chattanooga financial institutions. The newly planned bank will not only bring critical lending decisions back home, it will conduct every aspect of its operations in the best interests of local business owners, entrepreneurs, and their constituents.

Widgets & Stone worked closely with the team of founders, led by Hamp Johnston, Camille Daniel, Kerry Riley and Patrick Jensen to walk through the naming and branding process for the new bank.

The result is a dynamic mark, inspired by the region’s landscape and the city’s skyline. The symbol calls to mind upward movement, sailing and flying – an expression of the bold and adventurous endeavor of starting something new.

The capital campaign began in early 2020 and has certainly faced some challenges with COVID-19 and the subsequent lockdowns, but the founding group has tremendous confidence in their position, purpose, and prospects. Their enthusiasm has RockPoint rapidly approaching their goal. Widgets & Stone looks forward to bringing the brand to life when the raise is complete and the bank is established in the community.

https://www.rockpointbank.com/

Creative Direction: Paul Rustand; Designer: Travis Hitchcock.

History in the Re-Making

History in the Re-Making

Logo for Healy & Co.

Healy & Company, LLC is a boutique commercial brokerage firm with a national reach based in Chattanooga, TN.  With deep roots within the community, (since 2002), Healy & Company has been among the top producers in the region in commercial transactions.

Widgets & Stone redesigned the Healy & Co web site in early 2018. When the company decided to shift away from its main identity being associated with SVN, owner John Healy asked the team at Widgets to create a logo with a sense of heritage and history. The team created a unique look that is sure to stand out in the competitive landscape of contemporary logo styles.

Designer Travis Hitchcock developed a vintage line rendering of the company’s offices and paired it with a customized version of the LHF Whistler typeface.

Creative Direction: Paul Rustand; Design: Travis Hitchcock.

Tinkering with Space

View fullsize

View fullsize

View fullsize

Who you are is how you work

Tinker Ma Brand Identity

Although Tinker Ma is a new name and company, its collective experience and commitment to community are nothing new. Trey Wheeler and Thomas Palmer of Cogent Studio and Craig Peavy of PVDesign are joining under the new brand of Tinker Ma and are offering clients their more than 60 years of combined expertise in architecture and design.

Architecture is complex, but Tinker Ma’s process is simple: take an idea from the client, breathe life and art into and reflect it back into the world. Widgets & Stone employed that exact same process with the three partners throughout the naming and identity design process.

The design team worked closely with Trey, Thomas, Craig and collaborative partner 26 Tools to uncover the ‘why’ of their new endeavor and explore a variety of names and brand identity solutions.  

The final result is a design that tinkers with space (‘ma’ is japanese for “space”). A modular system that allows for experimenting, for playing within places, and for perfecting the spaces in between.

“Tinker Ma believes that who you are is how you work, and what you make, and the things you leave behind.”

Creative Direction: Paul Rustand; Art Direction: Travis Hitchcock; Design: Travis Hitchcock, Mark Slawson; Writing: 26 Tools; Photography: Cogent Build, PVDesign.

Ten Seasons

View fullsize

View fullsize

View fullsize

Ten Seasons

Chattanooga FC Uniform Design

Widgets & Stone has designed the Chattanooga Football Club’s kits for the tenth time in the club’s history. 

Taking cues from what had come before (2009-2015, 2016, 2017), the design team used navy and white uniforms from the founding season, with touches of sky blue for accents. Drawing inspiration from partners/sponsors VW and vfl Wolfsburg, the designers created patterns out of dynamic linear elements to create the sense of movement and transition.

Creative Direction: Paul Rustand; Design: Travis Hitchcock; Production: Diadora USA; Photos: Ray Soldano. 

Soccer meets the Avant Garde

View fullsize

View fullsize

View fullsize

View fullsize

The Avant Garde

Avant Soccer Identity Design

This consulting group grew a club from scratch in Chattanooga – one that has been extremely successful. After fielding many requests to replicate their success in other cities, they decided to start Avant Soccer. Avant Soccer experts are thoroughly convinced that the growth potential in American soccer is in markets of 1 million or smaller.

And because Avant Soccer believes that small markets are the future of American soccer, they offer the following to lower division clubs across North America:

· Branding
· Sponsorship Structure & Activation
· Budgets
· Business Management
· Ticket & Merchandise Sales
· Gameday Operations
· Marketing & Social Media
· Supporter Ownership

Widgets & Stone created an athletic identity with naming and logo design.

Creative Direction: Paul Rustand; Naming: Matt Greenwell, Paul Rustand; Design: Travis Hitchcock, Mark Slawson, Brad Dicharry.