Better Together

April 7, 2022

Better Together

Chattanooga FC 2022 Uniform Designs

As the Chattanooga Football Club entered its 13th season (and third with a professional men’s team), the club announced that it would be relaunching the women’s team which had been discontinued in 2018. Widgets & Stone created designs to reflect the campaign theme of “Better Together.”

The club, in deep collaboration with the design team, landed on a set of designs that expresses both the unity and individuality of the two teams. Each design highlights the center of the jersey, whether with a dynamic split of two organic patterns or with the point of several chevron arrows. Each design is unique and connotes a sense movement, creativity and teamwork.

Both teams wear the same colors: navy and sky for the field players, green or purple for the keepers. One of the only two differences in the designs is in the navy kits: chevrons for the women, the split pattern for the men. The other key difference is the color scheme of the logo: the women use sky as the primary color, while the men flip and use navy instead.

The results are winners with the club and fans alike. Our hopes are that they will propel the teams to be winners on the field as well!

Creative Director: Paul Rustand; Designers: Emily Ricks, Mark Walter, Noah Marlowe; Photography: Ray Soldano.

A Decade of Design

September 4, 2019

A Decade of Design

Chattanooga FC’s Tenth Year

Widgets & Stone designs the uniforms for the Chattanooga Football Club as it celebrates its tenth anniversary.

Taking cues from what had come before (2009-2015, 2016, 2017 and 2018), the team created designs in the classic navy and sky while adding the safety orange for the goalie kit. Drawing inspiration from partners/sponsors VW and vfl Wolfsburg, the designers created subtle textural patterns forming an X – the Roman numeral for 10 – to honor the decade long history of the club.

Silicone badges add depth and quality to uniforms, bringing a degree of professionalism as the club enters the ranks of professional soccer this season.

Creative Direction: Paul Rustand; Design: Travis Hitchcock; Production: Inaria; Photography: Inaria.

Ten Seasons

June 29, 2018

Ten Seasons

Chattanooga FC Uniform Design

Widgets & Stone has designed the Chattanooga Football Club’s kits for the tenth time in the club’s history.

Taking cues from what had come before (2009-2015, 2016, 2017), the design team used navy and white uniforms from the founding season, with touches of sky blue for accents. Drawing inspiration from partners/sponsors VW and vfl Wolfsburg, the designers created patterns out of dynamic linear elements to create the sense of movement and transition.

Creative Direction: Paul Rustand; Design: Travis Hitchcock; Production: Diadora USA; Photos: Ray Soldano.

CFC: 10 Seasons

March 1, 2018

10th Season /Season Pass Promo

Chattanooga FC 2018

To help promote sales of the 2018 season pass packages for soccer powerhouse Chattanooga Football Club, Widgets & Stone created a hype video for multiple media channels that captures the history and passion of the club.

Creative Direction: Paul Rustand; Director/Editor: Drake Rustand; Writer: Caleb Ludwick (26 Tools); Videography: Witt Hullander, Jay Kaley, and various; Narration: Peter Woolcock.

Blue is Back

April 30, 2017

Blue is Back

Chattanooga FC 2017 Kit Designs

For every single one of Chattanooga FC’s nine seasons, Widgets & Stone has designed the uniforms. Drawing on the traditions of more established clubs around the globe, Chattanooga FC Brand Director Paul Rustand established a pattern: cleaner and more conservative designs in navy and white for odd years, more unusual and experimental in sky and gold in even years.

2017 sees the club return to the founding color palette of an all-navy home kit and an all-white away kit. The collar design from 2015′s National Finalist team returns, but in the same color as the jersey. Strips of the sky and gold highlight colors run down each side and meet in the middle below the collar. The bright green goalkeeper kit is inspired by Chattanooga FC’s new partnership with vfl Wolfsburg – their home jersey was electric green this season.

Creative Direction: Paul Rustand; Design: Travis Hitchcock.

New (True) Colors

October 25, 2016

New (True) Colors

CFC Jerseys 2016

Widgets & Stone has been designing for the Chattanooga Football Club since its inception in 2009. For eight seasons the primary colors of the club have been sky, white and navy, with gold being a minor accent color. With inspiration from board member Tim Kelly, new jersey designs made the yellow gold the primary color for the 2016 season.

The new color combination was quite controversial, eliciting strong reactions from the club’s most ardent supporters, the Chattahooligans. While a great deal of social media expressed dislike or pure hatred for the new uniforms, sales went through the roof – selling almost four times the quantity of the previous best selling jerseys.

Creative Direction: Paul Rustand; Design: Travis Hitchcock, Amy Harmon and Brad Dicharry.

Do You Hear the People Sing?

May 10, 2016

Do You Hear the People Sing?

#HeartEchoesDrums

Campaign design for the 2016 season of the Chattanooga Football Club. Widgets & Stone’s design team drew on inspiration from the lyrics of “Do You Hear the People Sing” to capture the wild enthusiasm of the city that embraced the soccer team at the end of 2015: over 18,000 fans attended the NPSL National Championship game in August of 2015.

A simple black and white photo treatment, activated by dynamic diagonals and wonderful photography helps to tell the story of the joy of the game — both for the team and for the fans.

Outstanding photography contributed by Ray Soldano, Pat & Tom Corey and Jim Meyers.

Creative Direction: Paul Rustand; Design: Matt Greenwell and Travis Hitchcock.