Crafted by Hand

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Crafted by Hand

Labels for Grayton Beer

From the brew to the artwork, everything about Grayton Beer's latest special release is handmade the old way. Thirteen Silver Dollars Barleywine draws on the old-world tradition of American Barleywine. And if it wasn't patriotic enough, they put some of it away to age in bourbon barrels. And when it emerged, they called it High & Mighty.

The Florida brewery asked us to create hand-illustrated labels to bring these two country-song-inspired names to life. Art Director Mark Walter literally handcrafted the main components of the design in order to capture the essence behind the brewing techniques.

Art Direction & Design: Mark Walter.

Hand Made

Uma

Identity design

A recent logo and packaging design for uma ceramics, creators of unique wheel-thrown mugs for use during your morning reflection, or for anytime you need to slow down and give yourself a moment. 

Designer Travis Hitchcock and Design Director Liz Tapp worked closely with uma founder Mapi Ormachea to develop the brand – a neutral, tranquil, subtly feminine textural pattern and palette, paired with a bolder logo and “potters mark” – all meant to relay the reflection and contemplativeness the brand hopes to encourage with its vessels. 

Uma mugs are officially available to order – visit umaceramics.com to get yours!

The Whole Package

The Whole Package

Escadrille cycling gear

The relatively new startup Escadrille – makers of high end custom cycling apparel – approached Widgets & Stone for initial concepts in packaging. The new company didn’t have much to go on: the logo was in the process of being re-engineered, the brand story and film was yet to be developed (by McFaul+Day of the UK), a marketing plan was in flux and even the apparel designs were still being finalized.

So, the team Widgets & Stone just went with the flow – helping to visualize a simple yet flexible packaging system that could accommodate different products and different sizes, all while still looking like a top quality brand.

The team worked on a variety of concepts for both the brand identity and the packaging style. In the end, a concept proposed by Escadrille’s founder Jordan Humble won the day: a tube design, inspired by fine bourbon packaging. The unique package shape works extremely well with the different apparel item sizes and shapes – especially bibs with padding inside.

Creative Direction: Paul Rustand; Design Direction: Mandy Meredith; Design: Travis Hitchcock, Bradley Dicharry, Ben Dicks, Amy Trumbull.