ENJOY
Blue Plate / Local 191 shuttle wrap
Widgets & Stone has been working with Chattanooga’s metropolitan diner, The Blue Plate, for over a decade. The design team also helped develop the bar brand that grew out of the Blue Plate space in 2012: Local 191.
As part of brand development, the design team has been involved in marketing efforts like billboards, advertisements, social media and email design. For fall of 2018 the Blue Plate and 191 experimented with a bus wrap on downtown Chattanooga’s free electric shuttle service.
The designs celebrate the personalities of each brand while still working together to create a cohesive wrap.
Creative Direction: Paul Rustand; Design: Travis Hitchcock.