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Here when you need us most

Alleo Brand Identity

Hospice of Chattanooga has had a long and strong history providing patients and their loved ones a full spectrum of compassionate care. Over the past couple years the organization has grown – in addition to hospice and palliative care, they now also offer pediatric and perinatal programs for children facing life-limiting illness.

The board and leadership of Hospice of Chattanooga has also been expanding the nonprofit family of service organizations in Tennessee, Georgia and North Carolina. With this growth, Hospice of Chattanooga found it needed a new brand system to unite its variety of organizations and services.

Widgets & Stone worked closely with the leadership team to create Alleo Health System, the umbrella brand for all the organizations. A new logo and complete identity system was put into place to unify the different services and locations across the southeast.

Web, advertising, signage, business stationery systems, videos and more have been part of the complete rebrand.

Creative Direction: Paul Rustand; Design Direction: Liz Tapp; Design: Travis Hitchcock, Mark Slawson, Athene Ruiz, John Le, Ben Dicks; Writing: Jacob Biba; Photography: Dotson Commercial.

The Brand in Print

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The Brand in Print

EF Contract Collateral

After helping to launch the new EF Contract identity in 2018, Widgets & Stone has continued to develop brand communications tools for the company. The brand personality has taken shape through a wide variety of print materials: product booklets, inspiration magazines, corporate brochures and special event look books.

Led by Design Director Liz Tapp, the Widgets & Stone team has created a consistent look and feel for the new flooring company that stands out from the competition.

Creative Director: Paul Rustand; Design Director: Liz Tapp; Designers: Liz Tapp, Stephanie Fast, Athene Ruiz, John Le; Photography: Various/Stock.

Soccer meets the Avant Garde

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The Avant Garde

Avant Soccer Identity Design

This consulting group grew a club from scratch in Chattanooga – one that has been extremely successful. After fielding many requests to replicate their success in other cities, they decided to start Avant Soccer. Avant Soccer experts are thoroughly convinced that the growth potential in American soccer is in markets of 1 million or smaller.

And because Avant Soccer believes that small markets are the future of American soccer, they offer the following to lower division clubs across North America:

· Branding
· Sponsorship Structure & Activation
· Budgets
· Business Management
· Ticket & Merchandise Sales
· Gameday Operations
· Marketing & Social Media
· Supporter Ownership

Widgets & Stone created an athletic identity with naming and logo design.

Creative Direction: Paul Rustand; Naming: Matt Greenwell, Paul Rustand; Design: Travis Hitchcock, Mark Slawson, Brad Dicharry.

Chattanooga Marathon Logo

Chattanooga Marathon

Brand & Identity Design

Chattanooga is widely known as a scenic city, popular with all kinds of outdoor athletes. In the past year the city won the bid to host both the Iron Man and Half Iron Man races. This led organizers create the first official Chattanooga Marathon – with a course designed to be different from any other marathons in the city.

With a press conference in Coolidge Park today, the city proudly announces the first annual Chattanooga Marathon, set for March 4-6 of 2016.

Widgets & Stone worked with the Chattanooga Sports Committee and the more than 20 organizers to develop a comprehensive identity design for the race.

Creative Direction: Paul Rustand; Design Direction: Mandy Meredith; Design: Amy Harmon, Travis Hitchcock, Brad Dicharry; Web Design: Tubatomic.