Out of Many, One

Out of Many, One

Chattanooga FC 2017 Campaign Theme

For the ninth season, Widgets & Stone helped Chattanooga Football Club craft its campaign theme. Working closely with 26 Tools and the club, the creative team decided to focus on the positive unifying aspects of a city coming together around its team. The concept “Out of Many, One” captures the essence of fans and players uniting around a single goal, and reflects the fact neither is truly fulfilled without the other.

The team developed a wide variety materials for the campaign: posters, calendars, magnets, coasters, social media graphics, videos, ads, billboards and e-blasts.

See a video of the campaign here.

Creative Direction: Paul Rustand; Art Direction: Travis Hitchcock; Design: Matt Greenwell, Mark Slawson, Travis Hitchcock; Writing: 26 Tools; Photography: Ray Soldano; Video Editing: Drake Rustand; Videography: Witt Hullander, Daniel Hamby; Music: Carl Cadwell/Skypunch Studio.

Marathon of Merch

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Marathon of Merch

Gear for the Chattanooga Marathon

Widgets & Stone helped to design the visual identity of the Chattanooga Marathon in early 2016, its inaugural year. After a successful first race, the Chattanooga Sports Commission turned its eyes to the event in 2017 and asked the Widgets team to help design merchandise offerings.

Designer Virginia Brooks built on the visual styles established by the team to create branded clothing and gear for the second annual event.

Creative Direction: Paul Rustand; Merchandise Design: Virginia Brooks; Medal Design: Amy Harmon, Laura Michael; Photo of medals: John Rawlston.

Blue is Back

Blue is Back

Chattanooga FC 2017 Kit Designs

For every single one of Chattanooga FC’s nine seasons, Widgets & Stone has designed the uniforms. Drawing on the traditions of more established clubs around the globe, Chattanooga FC Brand Director Paul Rustand established a pattern: cleaner and more conservative designs in navy and white for odd years, more unusual and experimental in sky and gold in even years.

2017 sees the club return to the founding color palette of an all-navy home kit and an all-white away kit. The collar design from 2015′s National Finalist team returns, but in the same color as the jersey. Strips of the sky and gold highlight colors run down each side and meet in the middle below the collar. The bright green goalkeeper kit is inspired by Chattanooga FC’s new partnership with vfl Wolfsburg – their home jersey was electric green this season.

Creative Direction: Paul Rustand; Design: Travis Hitchcock.