Do You Hear the People Sing?
#HeartEchoesDrums
Campaign design for the 2016 season of the Chattanooga Football Club. Widgets & Stone’s design team drew on inspiration from the lyrics of “Do You Hear the People Sing” to capture the wild enthusiasm of the city that embraced the soccer team at the end of 2015: over 18,000 fans attended the NPSL National Championship game in August of 2015.
A simple black and white photo treatment, activated by dynamic diagonals and wonderful photography helps to tell the story of the joy of the game — both for the team and for the fans.
Outstanding photography contributed by Ray Soldano, Pat & Tom Corey and Jim Meyers.
Creative Direction: Paul Rustand; Design: Matt Greenwell and Travis Hitchcock.