Better Together
Chattanooga FC 2022 Uniform Designs
As the Chattanooga Football Club entered its 13th season (and third with a professional men’s team), the club announced that it would be relaunching the women’s team which had been discontinued in 2018. Widgets & Stone created designs to reflect the campaign theme of “Better Together.”
The club, in deep collaboration with the design team, landed on a set of designs that expresses both the unity and individuality of the two teams. Each design highlights the center of the jersey, whether with a dynamic split of two organic patterns or with the point of several chevron arrows. Each design is unique and connotes a sense movement, creativity and teamwork.
Both teams wear the same colors: navy and sky for the field players, green or purple for the keepers. One of the only two differences in the designs is in the navy kits: chevrons for the women, the split pattern for the men. The other key difference is the color scheme of the logo: the women use sky as the primary color, while the men flip and use navy instead.
The results are winners with the club and fans alike. Our hopes are that they will propel the teams to be winners on the field as well!
Creative Director: Paul Rustand; Designers: Emily Ricks, Mark Walter, Noah Marlowe; Photography: Ray Soldano.