New (True) Colors
CFC Jerseys 2016
Widgets & Stone has been designing for the Chattanooga Football Club since its inception in 2009. For eight seasons the primary colors of the club have been sky, white and navy, with gold being a minor accent color. With inspiration from board member Tim Kelly, new jersey designs made the yellow gold the primary color for the 2016 season.
The new color combination was quite controversial, eliciting strong reactions from the club’s most ardent supporters, the Chattahooligans. While a great deal of social media expressed dislike or pure hatred for the new uniforms, sales went through the roof – selling almost four times the quantity of the previous best selling jerseys.
Creative Direction: Paul Rustand; Design: Travis Hitchcock, Amy Harmon and Brad Dicharry.