Chattanooga FC 2018
To help promote sales of the 2018 season pass packages for soccer powerhouse Chattanooga Football Club, Widgets & Stone created a hype video for multiple media channels that captures the history and passion of the club.
Creative Direction: Paul Rustand; Director/Editor: Drake Rustand; Writer: Caleb Ludwick (26 Tools); Videography: Witt Hullander, Jay Kaley, and various; Narration: Peter Woolcock.
Logo for Quickstix
Creative Director Mandy Meredith, writer Caleb Ludwick and designer Travis Hitchcock worked quickly to produce a catchy name and logo for an LVT product with pre-applied adhesive on the back. Not only does the product name aptly describe it, but the clever logo looks just like the product in use.
Creative Director: Mandy Meredith; Designer: Travis Hitchcock; Writer: Caleb Ludwick.
Escadrille’s first catalog
Escadrille is named after a “little squadron” that fought in World War I. They are a challenger brand setting out to make the world’s best apparel for cyclists. They are seeking to bring the form, function and freedom that cyclists want – both on and off the bike.
After initially struggling to find a voice that matched the look and feel of the brand, they turned to Caleb Ludwick (26 Tools) to help write their introduction to the world: the very first catalog. The hitch was — it needed to be done in two weeks.
Widgets & Stone jumped in to help with design, working with photography and product rendering assets to create a functional and memorable catalog. In short order, Mandy Meredith and Paul Rustand helped to produce a small of run of digitally printed catalogs for Escadrille’s first sales trip.
Creative Direction: Mandy Meredith; Design: Mandy Meredith, Paul Rustand; Writing: Caleb Ludwick; Printing: Bennet Graphics.
Boxcast: Live HD Video, from Anyone to Everyone
Boxcast is a pocket-sized breakthrough technology that makes it simple for anyone, anywhere to stream live video to everyone, everywhere.
Boxcast is a startup with a few years already under its belt. The company’s leadership was finding that the brand identity and communications materials it had created early on weren’t quite doing the job. So a couple of their experienced investors turned to Widgets & Stone for help.
Led by Mandy Meredith and Paul Rustand, the team also pulled in writer and strategist Caleb Ludwick of 26 Tools. The team quickly and efficiently produced several possible solutions for identity and communications, resulting in a clean, clear and straightforward look and feel.
Along with identifying five key target audience archetype stories, and ways to speak to those audiences, Widgets & Stone and 26 Tools created a new logo, design styles, photography guidelines, strap lines, headlines and explanatory copy.
Web designers Alex Ogle and Jason Fritts of Tubatomic joined in to establish web styles and templates for the client to implement.
“I have seen many presentations by nationally renowned creative agencies over the years,” said investor Tobey Maloney, “But this was by far the most impressive. The quantity and quality of concepts delivered on the timeline and budget was spectacular.”
Identity Redesign for NGI Sports
NGI Sports provides surface systems for sport, bringing together a legacy of innovation, enduring performance, and stewardship that reduces impact on the environment. All with a relentless commitment to finding the right materials and methods for each project. Engineered for sport, and installed for harder, higher, faster, longer play.
However, NGI’s existing identity and communications design was many years old and was not reflecting the attributes of the company.
Widgets & Stone, 26 Tools and Tubatomic worked together to bring a fresh new look to the company. A complete web redesign is in the works as well.
Creative Direction: Paul Rustand; Design: Bradley Dicharry, Ben Dicks, Nick Turner and Travis Hitchcock. Writing: Caleb Ludwick. Photography: Various found resources for presentation purposes only.
Variable creates platforms that make the real digital, and make the digital real. Variable is also a leading developer of wireless sensing technology, NODE.
NODE is a Kickstarter success story, turned hardware development company. They are a listening company, a learning company. Experts and innovators. PhDs and MBAs. Users and rethinkers of technology.
NODE’s target market is shifting and expanding, and it is more important than ever that they have a unified and consistent message about who they are, what they do, and why it matters.
Variable’s new CBO Jonathan Bragdon approached the creative partnership of Widgets & Stone, 26 Tools and Tubatomic to help craft a brand and communications strategy for the next phase of the company’s growth.
The team built on the solid identity (created by D+J Brand Consulting) to expand the kit of design and communications tools — with new writing, new photography, a new brand hierarchy and new web tools. Utilizing both broad and narrow strategies: appealing to gadgeteers who can help expand how NODE is used, or to very specific markets in color matching.
“At Variable, we make sensory platforms that connect apps and smart devices to the real world, in new ways.
NODE is a hardware platform, that transforms how apps let us make sense of the world.”
Creative Direction: Paul Rustand, Mandy Meredith; Design: Mandy Meredith, Paul Rustand, Brad Dicharry; Communication Strategy/Writing: Caleb Ludwick; Photography: Grant Dotson; Web Design: Tubatomic.
