Blue is Back

Blue is Back

Chattanooga FC 2017 Kit Designs

For every single one of Chattanooga FC’s nine seasons, Widgets & Stone has designed the uniforms. Drawing on the traditions of more established clubs around the globe, Chattanooga FC Brand Director Paul Rustand established a pattern: cleaner and more conservative designs in navy and white for odd years, more unusual and experimental in sky and gold in even years.

2017 sees the club return to the founding color palette of an all-navy home kit and an all-white away kit. The collar design from 2015′s National Finalist team returns, but in the same color as the jersey. Strips of the sky and gold highlight colors run down each side and meet in the middle below the collar. The bright green goalkeeper kit is inspired by Chattanooga FC’s new partnership with vfl Wolfsburg – their home jersey was electric green this season.

Creative Direction: Paul Rustand; Design: Travis Hitchcock.