Out of Many, One
Chattanooga FC 2017 Campaign Theme
For the ninth season, Widgets & Stone helped Chattanooga Football Club craft its campaign theme. Working closely with 26 Tools and the club, the creative team decided to focus on the positive unifying aspects of a city coming together around its team. The concept “Out of Many, One” captures the essence of fans and players uniting around a single goal, and reflects the fact neither is truly fulfilled without the other.
The team developed a wide variety materials for the campaign: posters, calendars, magnets, coasters, social media graphics, videos, ads, billboards and e-blasts.
See a video of the campaign here.
Creative Direction: Paul Rustand; Art Direction: Travis Hitchcock; Design: Matt Greenwell, Mark Slawson, Travis Hitchcock; Writing: 26 Tools; Photography: Ray Soldano; Video Editing: Drake Rustand; Videography: Witt Hullander, Daniel Hamby; Music: Carl Cadwell/Skypunch Studio.