Marathon of Merch

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Marathon of Merch

Gear for the Chattanooga Marathon

Widgets & Stone helped to design the visual identity of the Chattanooga Marathon in early 2016, its inaugural year. After a successful first race, the Chattanooga Sports Commission turned its eyes to the event in 2017 and asked the Widgets team to help design merchandise offerings.

Designer Virginia Brooks built on the visual styles established by the team to create branded clothing and gear for the second annual event.

Creative Direction: Paul Rustand; Merchandise Design: Virginia Brooks; Medal Design: Amy Harmon, Laura Michael; Photo of medals: John Rawlston.

Chattanooga Marathon Logo

Chattanooga Marathon

Brand & Identity Design

Chattanooga is widely known as a scenic city, popular with all kinds of outdoor athletes. In the past year the city won the bid to host both the Iron Man and Half Iron Man races. This led organizers create the first official Chattanooga Marathon – with a course designed to be different from any other marathons in the city.

With a press conference in Coolidge Park today, the city proudly announces the first annual Chattanooga Marathon, set for March 4-6 of 2016.

Widgets & Stone worked with the Chattanooga Sports Committee and the more than 20 organizers to develop a comprehensive identity design for the race.

Creative Direction: Paul Rustand; Design Direction: Mandy Meredith; Design: Amy Harmon, Travis Hitchcock, Brad Dicharry; Web Design: Tubatomic.