Out of Many, One

Out of Many, One

Chattanooga FC 2017 Campaign Theme

For the ninth season, Widgets & Stone helped Chattanooga Football Club craft its campaign theme. Working closely with 26 Tools and the club, the creative team decided to focus on the positive unifying aspects of a city coming together around its team. The concept “Out of Many, One” captures the essence of fans and players uniting around a single goal, and reflects the fact neither is truly fulfilled without the other.

The team developed a wide variety materials for the campaign: posters, calendars, magnets, coasters, social media graphics, videos, ads, billboards and e-blasts.

See a video of the campaign here.

Creative Direction: Paul Rustand; Art Direction: Travis Hitchcock; Design: Matt Greenwell, Mark Slawson, Travis Hitchcock; Writing: 26 Tools; Photography: Ray Soldano; Video Editing: Drake Rustand; Videography: Witt Hullander, Daniel Hamby; Music: Carl Cadwell/Skypunch Studio.

CHA for CHAMPS

CHA for CHAMPS

Campaign Concept

Chattanooga won the right to host a friendly in Finley Stadium in early March of this year, well before the US Women’s National Soccer Team won its third World Cup in thrilling fashion this summer. 

Widgets & Stone devised a campaign for the Visitor’s Bureau to use to welcome the team and to use city-wide: window clings, banner ads, posters, airport signage and the like. Using Chattanooga’s airport code “CHA” the slogan CHAforCHAMPS and CHA USA were developed – thinking that the hashtag could be used in social media as well.

Unfortunately, conflicts with US Soccer’s sponsorships and prior advertising commitments kept the idea from being able to be used. So we thought we’d share the nice work by Amy Trumbull Harmon and Bradley Dicharry here.

Creative Direction: Paul Rustand; Design: Amy Trumbull Harmon, Bradley Dicharry.