The Brand in Print

February 27, 2019

The Brand in Print

EF Contract Collateral

After helping to launch the new EF Contract identity in 2018, Widgets & Stone has continued to develop brand communications tools for the company. The brand personality has taken shape through a wide variety of print materials: product booklets, inspiration magazines, corporate brochures and special event look books.

Led by Design Director Liz Tapp, the Widgets & Stone team has created a consistent look and feel for the new flooring company that stands out from the competition.

Creative Director: Paul Rustand; Design Director: Liz Tapp; Designers: Liz Tapp, Stephanie Fast, Athene Ruiz, John Le; Photography: Various/Stock.

Love at First Sift

October 5, 2018

Graincraft Ad Campaign

Love that’s passed down

Graincraft is America’s largest independent miller of commercial flours. Because the company is made up of three great millers, Grain Craft actually has a 100 year history in the industry.

Widgets & Stone partnered with Grain Craft to develop the look and feel for a new ad campaign. With keen guidance from Grain Craft leadership, the creative team landed on designs and photography that bring their great products into view with contrast and depth.

“Just like a recipe that’s passed down with love from one generation to the other, there’s a shared passion for flour as it’s delivered from the hands of our farmers to our millers, and finally, to our bakers.”

Creative Direction: Paul Rustand; Design Direction: Liz Tapp; Art Direction & Design: Mark Slawson; Writing: Jacob Biba; Photography: Dotson Commercial.

Shift Volume 2

July 10, 2017

HYPERBOLE

Shift Volume 2

Shift magazine is an exploration of inspiration from J+J Flooring Group. Designed to change perspectives and spark new ideas, Shift is about color and creativity, bold decisions and beautiful statements. It challenges us to see flooring as a blank canvas, limited only by the stretches of our imagination.

This volume of Shift takes on Hyperbole: an inspiration of perfect overstatements, extravagance of pattern and texture, tone and color, movement and emotion. Over and over, it asks and answers a simple question: is too much ever too much?

Art Director Liz Tapp and Designer Stephanie Fast worked closely with J+J’s in house design and marketing team to create a publication that exemplified and explored hyperbole from several different vantage points. The result is a playful and surprising booklet.

Creative Direction: Paul Rustand; Art Direction: Liz Tapp; Design: Liz Tapp, Stephanie Fast; Photography: Geoff Knight, Dotson Commercial; Printing: Adams Litho.