social media — widgets & stone | Graphic Design and Branding Agency in Chattanooga, TN

Thriving Together

Social media and email campaigns

There’s so much more to Thrive Farmers than simply their ability to craft exceptional coffee. They are an uncommon partner, continually striving to form and grow intentional relationships to ensure that the purchase of their products directly supports coffee farmers. Thrive is committed to providing those same farmers with stable incomes today, so their families and communities can thrive tomorrow.

Widgets & Stone connected with Thrive Farmers through their non-profit initiative Thriveworx and CEO Mike Mannina. After working on a successful small project together, Mike asked us to help Thrive Farmers with social media and email campaigns.

Our team conducted a thorough audit of Thrive’s brand documents and media channels, then crafted a 12-month social media strategy to accomplish Thrive’s goals for growth and outreach. Widgets has designed, written, and deployed several social media and email campaigns, plus weekly social media updates over the past several months.

The Thrive team leverages our work into successful, well-designed targeted campaigns today, and we look forward to seeing them continue thriving in the future!

Check out Thrive Farmers on social media or better yet, try their exceptional coffee. As Thrive puts it, “You Drink, Farmers Thrive.”

Design Direction: Liz Tapp; Design: Liz Tapp, Stephanie Fast; Social Media Strategy: Stephanie Fast.

Graincraft Ad Campaign

Love that’s passed down

Graincraft is America’s largest independent miller of commercial flours. Because the company is made up of three great millers, Grain Craft actually has a 100 year history in the industry.

Widgets & Stone partnered with Grain Craft to develop the look and feel for a new ad campaign. With keen guidance from Grain Craft leadership, the creative team landed on designs and photography that bring their great products into view with contrast and depth.

“Just like a recipe that’s passed down with love from one generation to the other, there’s a shared passion for flour as it’s delivered from the hands of our farmers to our millers, and finally, to our bakers.”

Creative Direction: Paul Rustand; Design Direction: Liz Tapp; Art Direction & Design: Mark Slawson; Writing: Jacob Biba; Photography: Dotson Commercial.