HYPERBOLE

Shift Volume 2

Shift magazine is an exploration of inspiration from J+J Flooring Group. Designed to change perspectives and spark new ideas, Shift is about color and creativity, bold decisions and beautiful statements. It challenges us to see flooring as a blank canvas, limited only by the stretches of our imagination.

This volume of Shift takes on Hyperbole: an inspiration of perfect overstatements, extravagance of pattern and texture, tone and color, movement and emotion. Over and over, it asks and answers a simple question: is too much ever too much?

Art Director Liz Tapp and Designer Stephanie Fast worked closely with J+J’s in house design and marketing team to create a publication that exemplified and explored hyperbole from several different vantage points. The result is a playful and surprising booklet.

Creative Direction: Paul Rustand; Art Direction: Liz Tapp; Design: Liz Tapp, Stephanie Fast; Photography: Geoff Knight, Dotson Commercial; Printing: Adams Litho.