Love at First Sift

Graincraft Ad Campaign

Love that’s passed down

Graincraft is America’s largest independent miller of commercial flours. Because the company is made up of three great millers, Grain Craft actually has a 100 year history in the industry.

Widgets & Stone partnered with Grain Craft to develop the look and feel for a new ad campaign. With keen guidance from Grain Craft leadership, the creative team landed on designs and photography that bring their great products into view with contrast and depth.

“Just like a recipe that’s passed down with love from one generation to the other, there’s a shared passion for flour as it’s delivered from the hands of our farmers to our millers, and finally, to our bakers.”

Creative Direction: Paul Rustand; Design Direction: Liz Tapp; Art Direction & Design: Mark Slawson; Writing: Jacob Biba; Photography: Dotson Commercial.

Made From Scratch

Made From Scratch

2014-2015 Ad Campaign for Blue Plate/Local 191

Simple and stylish ads and billboards developed for The Blue Plate and Local 191. Utilizing bold type, simple copy and bright photography the ads are straightforward and matter of fact. Just simple and good, like the food and drinks they promote.

Creative Direction: Mandy Meredith; Design: Mandy Meredith, Travis Hitchcock; Photography: Graham Yelton.