Next Level Baking

Next Level Baking

Grain Craft 2020 Ad Campaign

Widgets & Stone created a fresh look for the new Grain Craft ad campaign from late 2018 through 2019. The ads used the contrast of bright whites and colors against dark backgrounds to showcase the company’s many flours (as well as the products that the flours make). Along with presenting the products beautifully, the ads also stood out from the competition.

For the 2020 campaign the ads continued in a same vein, but began to focus more on the variety of products that Grain Craft flours can be part of – as well as to show some of the baking process. Designer Mark Slawson produced strikingly simple ads to communicate Grain Craft’s dedication to excellence.

The ads were translated to a variety of media, including print, digital and social.

Creative Director: Paul Rustand; Design Direction + Design: Mark Slawson; Writing: Jacob Biba; Photography: Dotson Commercial.

Love at First Sift

Graincraft Ad Campaign

Love that’s passed down

Graincraft is America’s largest independent miller of commercial flours. Because the company is made up of three great millers, Grain Craft actually has a 100 year history in the industry.

Widgets & Stone partnered with Grain Craft to develop the look and feel for a new ad campaign. With keen guidance from Grain Craft leadership, the creative team landed on designs and photography that bring their great products into view with contrast and depth.

“Just like a recipe that’s passed down with love from one generation to the other, there’s a shared passion for flour as it’s delivered from the hands of our farmers to our millers, and finally, to our bakers.”

Creative Direction: Paul Rustand; Design Direction: Liz Tapp; Art Direction & Design: Mark Slawson; Writing: Jacob Biba; Photography: Dotson Commercial.