Simpatico

November 9, 2017

SIMPATICO

Shift volume 3

This issue takes on Simpatico: the quiet moment when the unknown becomes the trusted familiar. Here, harmony springs from unexpected pairings of pattern, texture, tone and color, movement and emotion, like the unspoken, yet shared experience, of a stranger turned friend.

Widgets & Stone designers Liz Tapp, Stephanie Fast and Mark Slawson worked closely with J+J designer Brian Daniels to create this issue.

Creative Direction: Paul Rustand; Design + Art Direction: Liz Tapp; Design: Mark Slawson and Stephanie Fast; Writing: Jacob Biba; Photography: Geoff Knight, Dotson Commercial, ThinkChromatic.

Shift Volume 2

July 10, 2017

HYPERBOLE

Shift Volume 2

Shift magazine is an exploration of inspiration from J+J Flooring Group. Designed to change perspectives and spark new ideas, Shift is about color and creativity, bold decisions and beautiful statements. It challenges us to see flooring as a blank canvas, limited only by the stretches of our imagination.

This volume of Shift takes on Hyperbole: an inspiration of perfect overstatements, extravagance of pattern and texture, tone and color, movement and emotion. Over and over, it asks and answers a simple question: is too much ever too much?

Art Director Liz Tapp and Designer Stephanie Fast worked closely with J+J’s in house design and marketing team to create a publication that exemplified and explored hyperbole from several different vantage points. The result is a playful and surprising booklet.

Creative Direction: Paul Rustand; Art Direction: Liz Tapp; Design: Liz Tapp, Stephanie Fast; Photography: Geoff Knight, Dotson Commercial; Printing: Adams Litho.