The Love of the Ride, in Gear

The Love of the Ride, in Gear

Escadrille’s first catalog

Escadrille is named after a “little squadron” that fought in World War I. They are a challenger brand setting out to make the world’s best apparel for cyclists. They are seeking to bring the form, function and freedom that cyclists want – both on and off the bike.

After initially struggling to find a voice that matched the look and feel of the brand, they turned to Caleb Ludwick (26 Tools) to help write their introduction to the world: the very first catalog. The hitch was — it needed to be done in two weeks.

Widgets & Stone jumped in to help with design, working with photography and product rendering assets to create a functional and memorable catalog. In short order, Mandy Meredith and Paul Rustand helped to produce a small of run of digitally printed catalogs for Escadrille’s first sales trip.

Creative Direction: Mandy Meredith; Design: Mandy Meredith, Paul Rustand; Writing: Caleb Ludwick; Printing: Bennet Graphics.