The Avant Garde

Avant Soccer Identity Design

This consulting group grew a club from scratch in Chattanooga – one that has been extremely successful. After fielding many requests to replicate their success in other cities, they decided to start Avant Soccer. Avant Soccer experts are thoroughly convinced that the growth potential in American soccer is in markets of 1 million or smaller.

And because Avant Soccer believes that small markets are the future of American soccer, they offer the following to lower division clubs across North America:

· Branding
· Sponsorship Structure & Activation
· Budgets
· Business Management
· Ticket & Merchandise Sales
· Gameday Operations
· Marketing & Social Media
· Supporter Ownership

Widgets & Stone created an athletic identity with naming and logo design.

Creative Direction: Paul Rustand; Naming: Matt Greenwell, Paul Rustand; Design: Travis Hitchcock, Mark Slawson, Brad Dicharry.