“Our City Deserves a Local Bank”
RockPoint Bank Brand Identity
The founders and shareholders of RockPoint Bank believe it will fill the void left by the disappearance of truly local Chattanooga financial institutions. The newly planned bank will not only bring critical lending decisions back home, it will conduct every aspect of its operations in the best interests of local business owners, entrepreneurs, and their constituents.
Widgets & Stone worked closely with the team of founders, led by Hamp Johnston, Camille Daniel, Kerry Riley and Patrick Jensen to walk through the naming and branding process for the new bank.
The result is a dynamic mark, inspired by the region’s landscape and the city’s skyline. The symbol calls to mind upward movement, sailing and flying – an expression of the bold and adventurous endeavor of starting something new.
The capital campaign began in early 2020 and has certainly faced some challenges with COVID-19 and the subsequent lockdowns, but the founding group has tremendous confidence in their position, purpose, and prospects. Their enthusiasm has RockPoint rapidly approaching their goal. Widgets & Stone looks forward to bringing the brand to life when the raise is complete and the bank is established in the community.
https://www.rockpointbank.com/
Creative Direction: Paul Rustand; Designer: Travis Hitchcock.