Next Level Baking
Grain Craft 2020 Ad Campaign
Widgets & Stone created a fresh look for the new Grain Craft ad campaign from late 2018 through 2019. The ads used the contrast of bright whites and colors against dark backgrounds to showcase the company’s many flours (as well as the products that the flours make). Along with presenting the products beautifully, the ads also stood out from the competition.
For the 2020 campaign the ads continued in a same vein, but began to focus more on the variety of products that Grain Craft flours can be part of – as well as to show some of the baking process. Designer Mark Slawson produced strikingly simple ads to communicate Grain Craft’s dedication to excellence.
The ads were translated to a variety of media, including print, digital and social.
Creative Director: Paul Rustand; Design Direction + Design: Mark Slawson; Writing: Jacob Biba; Photography: Dotson Commercial.