To Wit

To Wit

Designs for Five Wits Brewery

In 2019 Nathan Michaels, Elliott Kehoe, Brian Harris and Mike & Taylor Monen launched a new brewery: Five Wits. The team brought brewing know-how from Colorado to add to the growing craft-brewing scene in Chattanooga.

The Five Wits identity and original packaging designs were created by Charleston designer Gil Shuler. But as the brewery opened in late 2019 and marketing needs grew, Five Wits turned to help from the local designers at Widgets & Stone.

Widgets & Stone built and expanded on the lively design styles Shuler established, then supplied much needed materials like sales sheets, product photography, web design, vehicle wraps and concept art.

Creative Direction: Paul Rustand; Design: Mark Slawson; Photography: John Le; Web Design: Mark Slawson, Liz Tapp.

The Working Man’s Reward

The Working Man’s Reward

Bottle Designs for Moon Pie® Whiskey

The marketing team at Moon Pie is extremely adept at cultivating co-branding opportunities, and their newest endeavor is to create a subtle flavored whiskey. In contrast to the bold and sweet Moon Pie flavored moonshine that was created in the past, the whiskey is intended to appeal to seasoned drinkers with a more muted flavor profile. 

For this product, Moon Pie is partnering with the experienced Beam Brothers distillery to create a tasteful blend. Widgets & Stone helped to create a label design that takes its cues from traditional whiskey packaging and ties in the heritage of the 100 year old Moon Pie brand.

Goodhew Gift Box Design

Goodhew Gift Box

Specialty packaging

Custom packaging concepts for Goodhew brand socks. With great direction from Goodhew’s lead designer Mercedes Marchand, the Widgets & Stone team created some wonderful options…

Creative Direction: Paul Rustand & Mercedes Marchand; Design: Kerry O’Connor, Travis Hitchcock.

Escadrille Packaging Concepts

Escadrille

Packaging Concepts for High End Cycling Apparel

Young startup Escadrille – makers of high end custom cycling apparel – approached Widgets & Stone for initial concepts in packaging. The new company didn’t have much to go on: the logo was in the process of being re-engineered, the brand story and film was yet to be developed (by McFaul+Day of the UK), a marketing plan was in flux and even the apparel designs were still being finalized.

So, the team Widgets & Stone just went with the flow – helping to visualize a simple yet flexible packaging system that could accommodate different products and different sizes, all while still looking like a top quality brand.

Creative Direction: Paul Rustand; Design Direction: Mandy Meredith; Design: Bradley Dicharry, Ben Dicks, Amy Trumbull.