Escadrille

Packaging Concepts for High End Cycling Apparel

Young startup Escadrille – makers of high end custom cycling apparel – approached Widgets & Stone for initial concepts in packaging. The new company didn’t have much to go on: the logo was in the process of being re-engineered, the brand story and film was yet to be developed (by McFaul+Day of the UK), a marketing plan was in flux and even the apparel designs were still being finalized.

So, the team Widgets & Stone just went with the flow – helping to visualize a simple yet flexible packaging system that could accommodate different products and different sizes, all while still looking like a top quality brand.

Creative Direction: Paul Rustand; Design Direction: Mandy Meredith; Design: Bradley Dicharry, Ben Dicks, Amy Trumbull.