The Working Man’s Reward
Bottle Designs for Moon Pie® Whiskey
The marketing team at Moon Pie is extremely adept at cultivating co-branding opportunities, and their newest endeavor is to create a subtle flavored whiskey. In contrast to the bold and sweet Moon Pie flavored moonshine that was created in the past, the whiskey is intended to appeal to seasoned drinkers with a more muted flavor profile.
For this product, Moon Pie is partnering with the experienced Beam Brothers distillery to create a tasteful blend. Widgets & Stone helped to create a label design that takes its cues from traditional whiskey packaging and ties in the heritage of the 100 year old Moon Pie brand.