Today marks the ten year anniversary of the founding of Capitalmark Bank. We had the honor of designing a keepsake for the founding investors.
Maycreate worked with the leadership group to create the brand and identity. Creative Director Brian May reached out to us to help create an elegant gift to commemorate the launch.
We designed a sturdy envelope to hold the special edition coins, one that would also fold into a simple display to sit on a desk. The design incorporated Guilloche patterns common to stock certificates and currency design. Maycreate’s brand design for Capitalmark was also incorporated, along with a simple message to honor the founding day.
The limited edition design was letterpress printed masterfully by Evan Holloway at Widgets & Stone. Adams Litho did the diecutting and assembly for final delivery.
A brief history of Capitalmark Bank:
CapitalMark Bank & Trust was a Chattanooga-based commercial bank founded in 2007 by a group of experienced bankers who envisioned a more personalized banking model focused on privately owned businesses, executives, and professionals. By early 2012, assets had reached $700 million, and by mid-2015, CapitalMark reported more than $1 billion in assets.
In April 2015, Nashville’s Pinnacle Financial Partners announced it would acquire CapitalMark in a $187 million deal. The merger was approved by CapitalMark shareholders in July and completed on July 31, 2015. After the merger, CapitalMark operated as a division of Pinnacle Bank until March 2016, when its name and operations were fully integrated into Pinnacle Financial Partners.
Creative Direction: Brian May, Macreate; Design Direction: Paul Rustand; Writing: Chuck Crowder; Design: Brad Dicharry; Letterpress Printing: Evan Holloway; Assembly: Adams Litho.