CHA for CHAMPS

CHA for CHAMPS

Campaign Concept

Chattanooga won the right to host a friendly in Finley Stadium in early March of this year, well before the US Women’s National Soccer Team won its third World Cup in thrilling fashion this summer. 

Widgets & Stone devised a campaign for the Visitor’s Bureau to use to welcome the team and to use city-wide: window clings, banner ads, posters, airport signage and the like. Using Chattanooga’s airport code “CHA” the slogan CHAforCHAMPS and CHA USA were developed – thinking that the hashtag could be used in social media as well.

Unfortunately, conflicts with US Soccer’s sponsorships and prior advertising commitments kept the idea from being able to be used. So we thought we’d share the nice work by Amy Trumbull Harmon and Bradley Dicharry here.

Creative Direction: Paul Rustand; Design: Amy Trumbull Harmon, Bradley Dicharry.