A Good Business

Relationship Business design identity

Relationship Business is the latest endeavor of Goodstory (and Counsel Creative) founder, Kenny Morgan. As a writer, podcaster, and coach, Morgan champions a message of people-over-profit—relationships before business. Keen for a fresh perspective, Kenny asked Widgets & Stone to build a flexible visual identity to unite his many projects. The resulting system hinges on a versatile typographic strategy softened by a nature-made color palette and hand-drawn flourishes.

Be sure to keep an out eye for the book and the podcast as they roll out in the coming months!

Design Direction & Design: Mark Walter; Photography: Goodstory.

True Blue

Vision Hospitality Culture Book

Vision Hospitality Group is highly respected hotel management and development company. Their amazing growth in recent years is a testament to their wonderful company culture and great people.

President and CEO Mitch Patel and his team had been working for many months to develop a detailed ‘corporate culture book’ to give to employees. Like many corporate culture books, this one detailed their mission and vision and highlighted comments from partners and associates – in all, the book had a couple hundred pages of content. But Vision only had a couple weeks to design it AND proof it before it had to go to print.

Widgets & Stone worked quickly to develop several options for the overall look and feel of the book, then worked even more quickly to get the book to press in one week. Designers Liz Tapp and Adam Hickman-Ewing worked tirelessly to ensure that the book design maintained a high standard.

Adams Lithography and BindTech binders then produced the high quality hardcover books in short order for a major company event.

Creative Direction: Paul Rustand; Art Direction: Bradley Dicharry, Ben Horner, Liz Tapp; Designers: Liz Tapp, Adam Hickman-Ewing; Photography: Dotson Commercial and Vision Hospitality Group.