A Good Business

Relationship Business design identity

Relationship Business is the latest endeavor of Goodstory (and Counsel Creative) founder, Kenny Morgan. As a writer, podcaster, and coach, Morgan champions a message of people-over-profit—relationships before business. Keen for a fresh perspective, Kenny asked Widgets & Stone to build a flexible visual identity to unite his many projects. The resulting system hinges on a versatile typographic strategy softened by a nature-made color palette and hand-drawn flourishes.

Be sure to keep an out eye for the book and the podcast as they roll out in the coming months!

Design Direction & Design: Mark Walter; Photography: Goodstory.