Logo and Signage for Ten / North

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Ten (Forward Slash) North

10 North Identity

“10 North is Chattanooga’s newest apartment community on the North Shore. With incredible views and easy access to everything that’s popular on the North Shore, it won’t take long to realize that 10 North is where you need to be.”

Widgets & Stone worked closely with Vision Hospitality Group’s team (Mitch Patel, Drew Hibbard, Ashley Ewing and Thomas Connolly) to build an identity for their first apartment complex. Vision brings a wealth of expertise from the hospitality industry and is positioning 10 North to be a premier residential location in the city.

Creative Direction: Paul Rustand; Design: Travis Hitchcock, Liz Tapp. 

True Blue

True Blue

Vision Hospitality Culture Book

Vision Hospitality Group is highly respected hotel management and development company. Their amazing growth in recent years is a testament to their wonderful company culture and great people.

President and CEO Mitch Patel and his team had been working for many months to develop a detailed ‘corporate culture book’ to give to employees. Like many corporate culture books, this one detailed their mission and vision and highlighted comments from partners and associates – in all, the book had a couple hundred pages of content. But Vision only had a couple weeks to design it AND proof it before it had to go to print.

Widgets & Stone worked quickly to develop several options for the overall look and feel of the book, then worked even more quickly to get the book to press in one week. Designers Liz Tapp and Adam Hickman-Ewing worked tirelessly to ensure that the book design maintained a high standard.

Adams Lithography and BindTech binders then produced the high quality hardcover books in short order for a major company event.

Creative Direction: Paul Rustand; Art Direction: Bradley Dicharry, Ben Horner, Liz Tapp; Designers: Liz Tapp, Adam Hickman-Ewing; Photography: Dotson Commercial and Vision Hospitality Group.