A New Day

EF Contract Rebrand

Engineered Floors, LLC restructured and rebranded the commercial flooring businesses of Bolyu Commercial and Aqua Hospitality, following Engineered Floors’ purchase of the operating assets of the Beaulieu Group.

Bolyu and Aqua has been rebranded as EF Contract and EF Hospitality.

Brad Root, the Senior Vice President of Sales and Marketing tapped the creative teams Widgets & Stone and 26 Tools to develop the new brand and communications tools to present to the company and the industry. We created a straightforward and pragmatic identity to reflect the new brand’s personality and the new product’s quality.

EF Contract will offer modular carpet, broadloom carpet, LVT and Kinetex, an advanced textile composite flooring that combines key attributes of carpet with the long-wearing performance characteristics of hard-surface flooring. EF Contract will focus on the low-to mid range of the flooring market.

Confidence in perfomance.

Surprisingly beautiful.

Relentless service.