Growing the Mission
Médicos Mission Fund Logo and Identity
Clínica Médicos was founded in 2015 by Dr. Kelly Rodney Arnold to make quality, comprehensive healthcare accessible to Chattanooga’s underserved Latino community regardless of insurance status, language, pregnancy, age, or gender. In six short years, from their clinic at 1300 East 23rd Street, it has realized that mission by providing outstanding care and empowering the next generation of medical professionals through education and hands-on training.
Now, Clínica Médicos is growing. Dr. Arnold and her colleagues have acquired a new facility at 1148 East 23rd Street — a former automotive garage across from the Sculpture Fields at Montague Park — and will soon offer a fuller range of medical services, including mental health and counseling, dentistry, and more.
To bring this vision to life, they have created the Médicos Mission Fund, a new non-profit, 501c3 organization that will fund the growth of a new campus, outstanding educational experiences for our physicians and high-quality medical services and equipment for the families who rely on Clinica medicos.
Widgets & Stone helped to create a logo that pairs perfectly with the Clínica Médicos identity and dovetails into print materials as well.
Creative Direction: Paul Rustand; Design Direction: Liz Tapp; Design: Liz Tapp, Noah Marlowe; Photography: provided by the client.