For Club, For Country

Chattanooga FC 2014 Campaign

As Chattanooga Football Club enters its sixth season in the men’s semi-pro National Premier Soccer League, it coincides with the summer of the World Cup – and the launch of the first season of the women’s team in the Women’s Premier Soccer League.

The campaign style utilizes illustrations (by Brian Woodlief based on photography by Steven Llorca) as there was no existing photography for the newly formed women’s team. The theme of “For Club, For Country” ties into the excitement of the biggest tournament of the world’s game — the World Cup in Brazil this June and July.

Creative Direction: Paul Rustand; Art Direction: Bradley Dicharry; Design: Ben Dicks, Travis Hitchcock; Illustration: Brian Woodlief; Men’s illustrations drawn from CFC photographer Steven Llorca.