Need vs Want

Need vs Want

Bridge Partners Brand Refresh

Bridge Partners, an executive search firm with unique expertise in attracting and retaining senior, diverse management, was approaching its ten year anniversary, and the partners felt it was time to update their web site. Having just seen the new brand and site for the Benwood Foundation, partner Tory Clarke asked Widgets & Stone and Tubatomic to help.

Bridge Partners was not interested in changing their logo, but they did want a fresh approach to typography and colors in their new site design. Widgets & Stone saw an opportunity to update the logo without losing its essence, and spent some time reimagining the mark while exploring type, color and potential photo treatments as well.

The brief design exercise was extremely well received, resulting in the refreshed design concept being selected as the new logo. Tubatomic will implement the core brand elements into a new site design to launch at the end of April 2014.

Creative Direction: Paul Rustand; Design: D.J. Trischler.