A Billboard That Stands for Something
Billboards for Education Identity
Billboards for Education was created to give hope and support to local educators who struggle with an ever-present lack of classroom resources. As an outdoor advertising company, we use a proven, profitable business model to generate revenues. We then donate 10% of every dollar, from every billboard ad, to local schools. Earning for learning.
Owner and founder Matt Richman realized at the young age of 17 that true greatness is not defined by how much a person has, but how much a person gives. This realization prompted him to change his ultimate professional goal from gaining as much wealth as possible, to positively impacting the lives of as many people as possible.
Already an experienced business owner and entrepreneur, Matt realized the importance of a strong brand identity and writing. He reached out to Caleb Ludwick (26 Tools) and Paul Rustand (Widgets & Stone) to help. Together the team created a set of visual and verbal tools to help Matt establish his new venture and communicate is goals and differentiation points.
Find out more at www.billboardsforeducation.com
Creative Direction: Paul Rustand; Design: Casey Yoshida; Writing: Caleb Ludwick, 26 Tools.