The Opposite of Egocentric

The Opposite of Egocentric

The AlloHire identity design

Founded by Hudson Brock, AlloHire is a boutique tech recruiting agency. They are relationship-driven, they believe in quality over quantity, and they are distinctly tech-centric. For these reasons they drew their name from the little known word “allocentric” which means “having one’s interest and attention centered on others.” It is the exact opposite of egocentric and totally fits the young company’s personality.

We created a plainspoken, type-only logo for AlloHire. The macron (the line over the vowel that makes you say “its name”) puts the focus on a single character, centered in the name, hinting at how AlloHire focuses on each individual client. The macron also has connotations of “raising the bar” and moving upward, just like what the recruiters do for their customers.

To go with the logo, we built an extremely minimal web site and helped AlloHire put what they do into just the right words.

Creative Direction: Paul Rustand; Design: Brad Dicharry, Liz Tapp; Writing: Paul Rustand, Liz Tapp, Hudson Brock.