Surprising Beauty
EF Contract 2018 Neocon Showroom
We live in a world that is full of surprising beauty. It’s easy to miss. But it’s also easy to find. To see it, all we have to do is slow down, stop and look.
For it’s first year as EF Contract, the new brand’s showroom was inspired by small, everyday moments of delight and discovery. Of Surprising Beauty. EF Contract sent out an open call to designers around the country, inviting them to share moments of surprising beauty. They received amazing submissions. The design team chose a handful of favorites for display alongside their newest collections.
With all of their attention focused on the launch of a new brand and revamped products, the team at EF Contract wasn’t able to start work on their showroom design until much much later than their competitors. Widgets & Stone worked within a tight timeline to create a simple showroom that captured EF’s brand and vision.
Designers Liz Tapp and Mark Slawson created clean displays and furnishings that would best tell the story of the new products. A simple metal hanging system for clear printed polycarbonate and metal shows off design inspirations. New tables hold custom trays of products under glass tops and actual product books or samples underneath. Custom wallpaper and printed scrim reinforce the theme of surprising beauty.
“The showroom design turned out wonderfully! We could not be more pleased with the result,” said Susan Curtis, EF Contract’s VP of Design & Marketing.
Take a virtual tour of the showroom here.
Creative Direction: Paul Rustand; Design Direction: Liz Tapp; Design: Liz Tapp, Mark Slawson; Display and Furniture Fabrication + Installation: Range Projects; Material Printing: Adams Litho; Photography in displays: Various; Photography of Showroom: Tom Abraham.
