Happy Family, Happy Design
A redesign for a trio of sites
Danielle Alvarez Greer is known professionally as “The Happy Family Coach.” She is the co-founder and owner of The Reality Formula for Kids and the Happy Kid Toolkit.
The Reality Formula for Kids is a child-friendly model for conflict resolution that facilitates team building. It positions challenges as growth opportunities, rather than problems. This formula is utilized in the Happy Kid Toolkit, which is a sort of board game: a training tool that provides an opportunity for self-discovery and a solution to the challenging situations that children will inevitably face as they grow.
As Danielle prepared to launch her new Toolkit product, she realized she needed a more unified and functional family of web sites to help her coordinate – and distinguish — her related products and services. Liz Tapp led the comprehensive redesign of all three sites, integrating a variety of videos and tools into Squarespace templates. Keely Hungate of 26 Tools led the messaging strategy and writing for the new sites.
The end result is a cohesive and an organized set of sites, all clearly part of the same family of brands. See a video walkthrough of the site features here.
Art Direction, Design, Photography and Production: Liz Tapp.