High Rollin’
Airport Shuttle for Business Travels
A high-end version of the Chattanooga to Atlanta airport shuttle, called Roller Bus. It is targeted at business travelers going back and forth who don’t want to fool with trying to fly directly out of Chattanooga for a number of reasons:
1) lack of productive time in constant transition (they can’t work, whereas they can literally bill hours on the bus)
2) lack of predictability (flights are often delayed or cancelled to and from Atlanta)
3) Cost/convenience (including not having to pay to park in Atlanta)
Widgets & Stone created a clean and simple identity to communicate professional efficiency and quality.
Creative Direction: Paul Rustand; Design: Brad Dicharry.