Stories that Matter

Chattamatters Visual Identity

Chattamatters is a brand new project from The Enterprise Center in partnership with The City of Chattanooga. Civic Storytelling Director, Mary Helen Montgomery, and Videographer & Motion Graphics Producer, Ian-Alijah Bey, have teamed up to lead the project. Pitched as a civic storytelling initiative, Chattamatters aims to "promote civic engagement and help residents understand some of the biggest issues facing our community (and how to address them)".

We worked with the Chattamatters team to design a visual identity that is bold and optimistic in tone, straightforward and approachable in execution. The visual strategy is meant to center the content and not the brand—to unite the series of stories with a cohesive aesthetic that does not complicate the user's experience.

Creative Direction: Paul Rustand, Design Direction & Design: Mark Walter.