Cold Comfort
Norspring: Naming and Logo
Norspring Center for Rejuvenation was founded in 2017 in Chattanooga, TN by a group of health and business professionals with one common goal: to offer new methods for overall health and wellness that provide complete whole body rejuvenation through innovative therapies – including cryotherapy. Combined with other therapies, Norspring’s offerings are advanced and effective ways to use the natural recovery power of our bodies. These innovative therapies enhance wellbeing and can provide improved performance, increased vitality and overall revitalization.
The NORSPRING name was born from the idea of hygge and the renewal of life in the springtime. Hygge — pronounced, "hoo-gah" — an approach to living that embraces positivity and enjoyment of everyday experiences, said to be core concepts of attitudes to life in the Nordic region. Hygge is the idea that even in the cold Norwegian winters, Norwegians experience warmth and coziness in their homes.
26 Tools and Widgets & Stone worked together to create a name and logo for the new cryotherapy company that reflects their values and goals.
Creative Direction: Paul Rustand, Caleb Ludwick; Design: Brad Dicharry.